- * Personal connection: Sharing the founder's personal story, challenges faced, motivations, and "why" behind the business idea to make it relatable and resonate with the audience.
- * Problem-solution narrative: Clearly outline the problem your business addresses, the unique solution you provide, and the positive impact it will have on the target market.
- * Emotional engagement: Using storytelling techniques to evoke emotions like hope, inspiration, or urgency to capture the audience's attention and interest.
- * Authenticity: Presenting a genuine and transparent story that aligns with the company's values and brand identity. .