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What is CONVERSATIONAL STORYTELLING for BUSINESS?

BUSINESS STORY CONVERSATIONS,  aN innovative methodology for exploring and analyzing Conversations through co-inquiry dialogue and collaborative storytelling. It emphasizes the co-creation of meaning through conversational storytelling. More

CONVERSATIONAssertiveness for thos Difficult Conversations.  The trick is not to become agressive, and not to be a wimp.  It begins with Asking Permission and taking Responsibility: I have a problem, can we have a conversation?  David Michael Boje taught assertiveness  to engineers at Hughes Aircraft. Engineers became managers and had to give a performance review to direct reports.  Some were wimps, Others got aggressive instead of assertive.  The secret I taught is to seek permission for the conversation, keep your own emotions in check, and only use just enough assertiveness to have a successful outcome. 
A simple way to remember is the ABC's of CONVERSATION Assertiveness.

It Takes HorseSense to Be Just Assertive Enough in Difficult Conversations

I have a problem. Can We Talk? is first step. Taking ownership of your part, helps the other person not be defensive, and more apt to listen.

A - ANTE STORY Start with a KISS story of your relationship before it all started.  Keep It Sweet and Simple (KISS) is direct, non-judgmental, about the best your relationship ever was, and could be again. Often, this is all the assertiveness you need, and a calm person, will take responsiblity and solve it.
B - BEHAVIORS  - If you must get a bit more assertive, tell a KISS story of the most recent incident that has you concerned.  Stay descriptive of behaviors, no labels, no judgments.  Be silent and let the other person replay it in their mind. A little silent moment is assertive enough.
C - CONSEQUENCES - Tell a KISS story of how their behavior had consequences for you. Assume the didn't know.
D - DESIRED - Getting more assertive, but just enough, is telling a KISS story of what you want the relationship to be, and what it would like like, feel like, and be win-win.
E - EFFICTS - Hope you don't have to be this assertive. Stay calm. Tell a KISS story of the effects of non-compliance. If they are not willing to change a bit or at all, could end the relationship.
F - F-WORD -  Men hate it when you go here.  I bet you thought it was the four letter word.  No, never that. It is a 7-letter word called FEELING. When you continue to do what you do, I have this feeling called anger, or desperation, or rejection, and so on.  State the feeling, and tell KISS story of how you feel in the situaiton, but do it with out blowing a gasket, stay calm, cool, and collected (Rolling Stones quote).