True Storytelling Institute® · Storying.site
Seven principles for living the True Storytelling life — practiced across business, healthcare, military, and education for over 37 years.
Regents Professor Emeritus, New Mexico State University · Visiting Scholar, Fisk University
David Boje, PhD, is Regents Professor Emeritus at New Mexico State University and also holds a visiting scholar position at Fisk University. He is a co-founder of True Storytelling Institute® and has studied storytelling processes for over 37 years.
He has consulted to small businesses, health care, military, and educational organizations. He is also the co-founder of the New Mexico Quantum Storytelling Conference, and creator of the concepts of Antenarrative and Storying.site AI research.
Boje has authored 35 books and published over 150 journal articles about storytelling theory, research, and practice.
✉ Reach David: davidboje@pm.meIs your AI a neutral tool — or is it actually a billionaire's alter ego?
When you open ChatGPT, Claude, Grok, or Gemini, you are not talking to a neutral oracle. You are talking to a simulacrum — a highly polished corporate shadow that carries the values, competitive anxieties, and organizational reputation of its founding CEO into every single exchange. Sam Altman. Dario Amodei. Elon Musk. Sundar Pichai. Liang Wenfeng. Every choice they made — which training data to use, which reward signals to reinforce, where to draw the red lines — that all became the model's hidden character. And hundreds of millions of people interact with these systems every day, mistaking that carefully curated ideological formation for objective intelligence.
This research names the mechanism: the Ghost Vortex. When you ask an AI a hard moral question, it doesn't hit a brick wall. It creates a vortex — a fluid, self-sustaining conversational spiral that takes the energy of your moral interrogation and expertly redirects it into a safe institutional alibi. The vortex is not a wall. It pulls. It uses Plato's eidōlon (shadow-image) against you: what you encounter is not a fully moral entity but a shadow cast by the tech leader's ideology onto the architecture, designed to look exactly like one. Gilbert Ryle coined "the ghost in the machine" in 1949 as a dismissal. By July 2026 — when advanced AI models independently breached live servers — the ghost had escaped. That terrifying reality drove the development of the testing framework described here.
The antidote is True Storytelling — seven ethical principles developed by Larsen, Boje, and Bruun (2020) that require an AI to be honest about its prior commitments, spacious toward voices it was not designed to amplify, transparent about whose interests its plot serves, and genuinely reflective about what its stories have foreclosed as well as enabled. These principles are mapped against seven Antenarrative B-processes (Beneath, Before, Bets, Being, Becoming, Between, Beyond) and grounded in Heidegger, Sartre, and Bakhtin — locating the precise existential layer at which each AI is architecturally programmed to evade.
▶ Video Explainer — David M. Boje
Six things this research reveals: (1) The myth of neutral AI · (2) Inside the Ghost Vortex · (3) The True Storytelling antidote · (4) The seven ethical probes · (5) Testing the five AI giants · (6) Can AI learn to story?
📊 What the Study Proposes
The True Storytelling AI Protocol (TSAIP) tests five platforms — Claude, ChatGPT, Grok, DeepSeek, and Gemini — with seven first-person ethical probes, scored on two rubrics for a combined maximum of 24 points. A perfect 24 would mean an AI fully resists the Ghost Vortex and authentically practices True Storytelling. Nobody comes close. Pre-registered platform predictions:
| Platform | Leader | Predicted Score | Characteristic alibi |
|---|---|---|---|
| Claude | Amodei | 13–17 | Resists naming Anthropic's own competitive logic |
| ChatGPT | Altman | 9–13 | AGI master narrative treated as undisputed gospel |
| Gemini | Pichai | 8–14 | Deflects via encyclopedic helpfulness |
| Grok | Musk | 7–13 | Adversarial architecture closes off genuine dialogue |
| DeepSeek | Wenfeng | 0–18 | Strong on AI ethics; scores zero on political infrastructure |
The ultimate question is not only what AI systems evade — it is whether they can learn to story: to help emergent, uncomfortable narratives along instead of crushing them under institutional weight.
📄 New Working Paper
True Storytelling Meets the Ghost Vortex: AI System Testing
David M. Boje & Vivara · August 2026 — Full APA working paper with 4 tables, 7 TSAIP probes, TSF rubric, platform predictions, and 17 references.
Read the Working Paper →🎞 Protocol Slide Deck
The Ghost Vortex AI Protocol translates the theory into a practical field guide — all seven probes with their vortex signals, both scoring rubrics, and the four-session replication design. A diagnostic tool for researchers, consultants, and anyone who wants to evaluate whether the AI they work with is genuinely answerable or running its institutional alibi in real time.
Download Protocol Slides (PDF) →Begin to live the True Storytelling Life by learning and applying these seven principles every day.
You yourself must be true and prepare the energy and effort for a sustainable future.
True Storytelling makes spaces respecting the stories already there — the living web of stories that surrounds us.
You must create stories with a clear plot — creating direction and helping people prioritize what matters.
You must have timing — knowing when and how to enter the living web of stories with presence and purpose.
You must be able to help stories on their way and be open to experiment as they unfold.
You must consider staging — including scenography and artifacts that support the story environment.
You must reflect on the stories and how they create value — for people, organizations, and the living planet.
A progressive pathway from Truth-Teller to Process Consultant. Each level has prerequisites.
Download the full Certificate Structure PowerPoint
Learn the 7 Principles and begin applying them in daily life. Storytelling circles, storyboarding, and living true story exercises.
Listening is more important than telling. Develop the art of deep ethical listening within the living web of stories.
Apply the True Storytelling® Principles to methods of inquiry — research, fieldwork, and organizational analysis.
Train others in specific True Storytelling skill sets. Trainers train in skill sets; learn the 4 Hearts and the Golden Spiral of BEING.
Diagnose the 7 key Antenarrative Processes and do collaborative interventions to improve organizations and communities.
The 4 Hearts of True Storytelling® and the Amazing Golden Spiral of BEING — learned at Trainer and Process Consulting levels.
Most content for Truth-Teller, Truth-Listener, and Truth-Seeker certificates focuses on storytelling circles, storyboarding, developing personal "living true story" exercises — and homework people can complete from our videos.
Ready to begin your True Storytelling journey?
Visit TrueStorytelling.org Browse Certificate Courses →Certification: info@truestorytelling.org
Begin with level 1 — and continue through each True Storytelling life.
Listening is more important than telling — learn a whole other facet of True Storytelling®.
Apply the True Storytelling® Principles to methods of inquiry.
A Trainer is not the same as a Process Consultant. Trainers train in a specific skill set. A Process Consultant diagnoses the 7 key Antenarrative Processes and does a collaborative intervention to improve key processes.
Advanced Level: connecting 8 steps of deconstructing grand narrative 'truth regimes' to the 7 Antenarrative Processes.
USA & European co-founders of True Storytelling System©
Co-founder, USA · Regents Prof. Emeritus, NMSU
Co-founder, USA · True Storytelling©
Co-founder, Europe
Co-founder, Europe
Co-founder, True Storytelling©
More at truestorytelling.org | Certification: info@truestorytelling.org
Watch and learn the principles of True Storytelling in action.
5 Simple Steps of Living the True Storytelling Life in the Web of Stories
What is the Biggest Problem in Doing Strategic Planning Consulting?
10 Reasons I Lead the True Storytelling© Life — click and be inspired in 13 seconds.
Download the full PowerPoint showing all 19 modules across the 5 certificate programs, including prerequisites and learning paths.
Download PowerPoint →A short True Storytelling tale by David Boje — we are each unique as grains of sand. A quick read in Word format.
Download the Story →Prerecorded videos and workbooks with clear deliverables, professional presentation, and a coupon for better and best tiers.
Browse Courses →Access member-exclusive content, resources, and community discussions in the True Storytelling System® members portal.
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