| While consumers and
sports-spectators associate Nike with fast and
powerful athletes, it's no surprise that not
everyone associated with the company is a
Marion Jones or Tiger Woods. In fact, some
Nike factory workers find everyday activities,
let alone sports, to be daunting challenges.
.When
you work sixty hours a week making sneakers in
an Asian or Latin America factory and your
friends disappear when they ask for a raise,
it is not so easy to be a sports-spectator.
Two
prime examples: At Kukdong, Nike's partner
factory in Mexico, women who asked for fair
wages, no worms in their food, and their own
union. These women were physically beaten and
given bruises and black eyes for asking for
basic human rights you and I take for granted.
It's a familiar story: young girls set out on
a magical journey of adventure, seduced by
Nike partner ads for better jobs, only to find
that things they value most are living without
terror.
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