MINDSCAPE "TOB Heterogram Visual Test" - Copyright © Magoroh Maruyama & D. M. Boje - for more info dboje@nmsu.edu

            

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About the Heterogram Test: The "Heterogram" is a pictorial test of your visual aesthetic tastes. It was developed by maruyama (1981, 1999) to measure the four mindscape types. It is based upon the rationale that "aesthetic designs, architecture and landscape architecture are expressions of mindscape types" (Maruyama, 2002: 159). Some people prefer symmetry (e.g. 'Dutch tulip gardens'); others like nonredundant complexity in their art (e.g. Picasso).

 

Instructions: You will be presented with 42 designs.Print out a copy of this test. You will need to mail it to the address given below to obtain the results. Please rate each on the seven-point scales between the three pairs of adjectives: (ugly/beautiful; interesting/boring & simple/complex). Finally indicate whether each design has any meaning, and if so, write down, if it is a "positive" or a "negative" meaning for your. Rate the strength of the meaning on the five-point scale.

 

Last Name ____________________ First Name ___________________ Date ______________

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
1
 Circle your ratings of the design:
1. Beautiful 1 2 3 4 5 6 7 Ugly
2. Interesting 1 2 3 4 5 6 7 Boring
3. Simple 1 2 3 4 5 6 7 Complex
4. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
2

 Circle your ratings of the design:
5. Beautiful 1 2 3 4 5 6 7 Ugly
6. Interesting 1 2 3 4 5 6 7 Boring
7. Simple 1 2 3 4 5 6 7 Complex
8. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
3
 Circle your ratings of the design:
9. Beautiful 1 2 3 4 5 6 7 Ugly
10. Interesting 1 2 3 4 5 6 7 Boring
11. Simple 1 2 3 4 5 6 7 Complex
12. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
4
 Circle your ratings of the design:
13. Beautiful 1 2 3 4 5 6 7 Ugly
14. Interesting 1 2 3 4 5 6 7 Boring
15. Simple 1 2 3 4 5 6 7 Complex
16. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
5
 Circle your ratings of the design:
17. Beautiful 1 2 3 4 5 6 7 Ugly
18. Interesting 1 2 3 4 5 6 7 Boring
19. Simple 1 2 3 4 5 6 7 Complex
20. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
6
 Circle your ratings of the design:
21. Beautiful 1 2 3 4 5 6 7 Ugly
22. Interesting 1 2 3 4 5 6 7 Boring
23. Simple 1 2 3 4 5 6 7 Complex
24. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
7
 Circle your ratings of the design:
25. Beautiful 1 2 3 4 5 6 7 Ugly
26. Interesting 1 2 3 4 5 6 7 Boring
27. Simple 1 2 3 4 5 6 7 Complex
28. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
8
 Circle your ratings of the design:
29. Beautiful 1 2 3 4 5 6 7 Ugly
30. Interesting 1 2 3 4 5 6 7 Boring
31. Simple 1 2 3 4 5 6 7 Complex
32. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
9
 Circle your ratings of the design:
33. Beautiful 1 2 3 4 5 6 7 Ugly
34. Interesting 1 2 3 4 5 6 7 Boring
35. Simple 1 2 3 4 5 6 7 Complex
36. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
10
 Circle your ratings of the design:
37. Beautiful 1 2 3 4 5 6 7 Ugly
38. Interesting 1 2 3 4 5 6 7 Boring
39. Simple 1 2 3 4 5 6 7 Complex
40. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
11
 Circle your ratings of the design:
41. Beautiful 1 2 3 4 5 6 7 Ugly
42. Interesting 1 2 3 4 5 6 7 Boring
43. Simple 1 2 3 4 5 6 7 Complex
44. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
12
 Circle your ratings of the design:
45. Beautiful 1 2 3 4 5 6 7 Ugly
46. Interesting 1 2 3 4 5 6 7 Boring
47. Simple 1 2 3 4 5 6 7 Complex
48. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
13
 Circle your ratings of the design:
49. Beautiful 1 2 3 4 5 6 7 Ugly
50. Interesting 1 2 3 4 5 6 7 Boring
51. Simple 1 2 3 4 5 6 7 Complex
52. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
14
 Circle your ratings of the design:
53. Beautiful 1 2 3 4 5 6 7 Ugly
54. Interesting 1 2 3 4 5 6 7 Boring
55. Simple 1 2 3 4 5 6 7 Complex
56. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
15
 Circle your ratings of the design:
57. Beautiful 1 2 3 4 5 6 7 Ugly
58. Interesting 1 2 3 4 5 6 7 Boring
59. Simple 1 2 3 4 5 6 7 Complex
60. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
16
 Circle your ratings of the design:
61. Beautiful 1 2 3 4 5 6 7 Ugly
62. Interesting 1 2 3 4 5 6 7 Boring
63. Simple 1 2 3 4 5 6 7 Complex
64. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
17
 Circle your ratings of the design:
65. Beautiful 1 2 3 4 5 6 7 Ugly
66. Interesting 1 2 3 4 5 6 7 Boring
67. Simple 1 2 3 4 5 6 7 Complex
68. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
18
 Circle your ratings of the design:
69. Beautiful 1 2 3 4 5 6 7 Ugly
70. Interesting 1 2 3 4 5 6 7 Boring
71. Simple 1 2 3 4 5 6 7 Complex
72. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
19
 Circle your ratings of the design:
73. Beautiful 1 2 3 4 5 6 7 Ugly
74. Interesting 1 2 3 4 5 6 7 Boring
75. Simple 1 2 3 4 5 6 7 Complex
76. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
20
 Circle your ratings of the design:
77. Beautiful 1 2 3 4 5 6 7 Ugly
78. Interesting 1 2 3 4 5 6 7 Boring
79. Simple 1 2 3 4 5 6 7 Complex
80. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
21
 Circle your ratings of the design:
81. Beautiful 1 2 3 4 5 6 7 Ugly
82. Interesting 1 2 3 4 5 6 7 Boring
83. Simple 1 2 3 4 5 6 7 Complex
84. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
22
 Circle your ratings of the design:
85. Beautiful 1 2 3 4 5 6 7 Ugly
86. Interesting 1 2 3 4 5 6 7 Boring
87. Simple 1 2 3 4 5 6 7 Complex
88. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
23
 Circle your ratings of the design:
89. Beautiful 1 2 3 4 5 6 7 Ugly
90. Interesting 1 2 3 4 5 6 7 Boring
91. Simple 1 2 3 4 5 6 7 Complex
92. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
24
 Circle your ratings of the design:
93. Beautiful 1 2 3 4 5 6 7 Ugly
94. Interesting 1 2 3 4 5 6 7 Boring
95. Simple 1 2 3 4 5 6 7 Complex
96. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
25
 Circle your ratings of the design:
97. Beautiful 1 2 3 4 5 6 7 Ugly
98. Interesting 1 2 3 4 5 6 7 Boring
99. Simple 1 2 3 4 5 6 7 Complex
100. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
26
 Circle your ratings of the design:
101. Beautiful 1 2 3 4 5 6 7 Ugly
102. Interesting 1 2 3 4 5 6 7 Boring
103. Simple 1 2 3 4 5 6 7 Complex
104. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
27
 Circle your ratings of the design:
105. Beautiful 1 2 3 4 5 6 7 Ugly
106. Interesting 1 2 3 4 5 6 7 Boring
107. Simple 1 2 3 4 5 6 7 Complex
108. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
28
 Circle your ratings of the design:
109. Beautiful 1 2 3 4 5 6 7 Ugly
110. Interesting 1 2 3 4 5 6 7 Boring
111. Simple 1 2 3 4 5 6 7 Complex
112. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
29
 Circle your ratings of the design:
113. Beautiful 1 2 3 4 5 6 7 Ugly
114. Interesting 1 2 3 4 5 6 7 Boring
115. Simple 1 2 3 4 5 6 7 Complex
116. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
30
 Circle your ratings of the design:
117. Beautiful 1 2 3 4 5 6 7 Ugly
118. Interesting 1 2 3 4 5 6 7 Boring
119. Simple 1 2 3 4 5 6 7 Complex
120. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
31
 Circle your ratings of the design:
121. Beautiful 1 2 3 4 5 6 7 Ugly
122. Interesting 1 2 3 4 5 6 7 Boring
123. Simple 1 2 3 4 5 6 7 Complex
124. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
32
 Circle your ratings of the design:
125. Beautiful 1 2 3 4 5 6 7 Ugly
126. Interesting 1 2 3 4 5 6 7 Boring
127. Simple 1 2 3 4 5 6 7 Complex
128. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
33
 Circle your ratings of the design:
129. Beautiful 1 2 3 4 5 6 7 Ugly
130. Interesting 1 2 3 4 5 6 7 Boring
131. Simple 1 2 3 4 5 6 7 Complex
132. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
34
 Circle your ratings of the design:
133. Beautiful 1 2 3 4 5 6 7 Ugly
134. Interesting 1 2 3 4 5 6 7 Boring
135. Simple 1 2 3 4 5 6 7 Complex
136. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
35
 Circle your ratings of the design:
137. Beautiful 1 2 3 4 5 6 7 Ugly
138. Interesting 1 2 3 4 5 6 7 Boring
139. Simple 1 2 3 4 5 6 7 Complex
140. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
36
 Circle your ratings of the design:
141. Beautiful 1 2 3 4 5 6 7 Ugly
142. Interesting 1 2 3 4 5 6 7 Boring
143. Simple 1 2 3 4 5 6 7 Complex
144. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
37
 Circle your ratings of the design:
145. Beautiful 1 2 3 4 5 6 7 Ugly
146. Interesting 1 2 3 4 5 6 7 Boring
147. Simple 1 2 3 4 5 6 7 Complex
148. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
38
 Circle your ratings of the design:
149. Beautiful 1 2 3 4 5 6 7 Ugly
150. Interesting 1 2 3 4 5 6 7 Boring
151. Simple 1 2 3 4 5 6 7 Complex
152. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
39
 Circle your ratings of the design:
153. Beautiful 1 2 3 4 5 6 7 Ugly
154. Interesting 1 2 3 4 5 6 7 Boring
155. Simple 1 2 3 4 5 6 7 Complex
156. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
40
 Circle your ratings of the design:
157. Beautiful 1 2 3 4 5 6 7 Ugly
158. Interesting 1 2 3 4 5 6 7 Boring
159. Simple 1 2 3 4 5 6 7 Complex
160. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
41
 Circle your ratings of the design:
161. Beautiful 1 2 3 4 5 6 7 Ugly
162. Interesting 1 2 3 4 5 6 7 Boring
163. Simple 1 2 3 4 5 6 7 Complex
164. Positive 1 2 3 4 5 Negative

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
42
 Circle your ratings of the design:
165. Beautiful 1 2 3 4 5 6 7 Ugly
166. Interesting 1 2 3 4 5 6 7 Boring
167. Simple 1 2 3 4 5 6 7 Complex
168. Positive 1 2 3 4 5 Negative

The End ---Please print out your results and mail to Dr. Boje 2831 Buena Vida Ct. Las Cruces, NM 88011; include your address. A copy of results will be mailed to you. Indicate address where results will be mailed to:

Your Name ___________________________________

Street Address ___________________________________

City, State, Zip _____________________________________

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