2018 Presentation to ODC Conference in Lyon, France

Contriubtions of Savall

At this year's ODC International Meeting my paper and slides make these points:

  1. Grounded Theory has ‘no ground’ and ‘no theory’! (Boje, 2018a, in press)
  2. Action Research has ‘no action’ and ‘no research’! (Boje, 2018b, in press); see 2016 paper ("SEAM’s ‘Storytelling Dialectical Method’ and the
    Failure of Appreciative Inquiry as a Scientific Method of Organizational Development and Change
    ") and slides from 2016 Boje presentation to Organizational Development and Change (international Academy of Management Conference, Lyon).
  3. ODC and SEAM are the minority compared to the 10 Giants of Consultancy $65.5 billion industry! (Boje & Sanchez, 2018a, in press)
  4. Parker (2018) is right! It is time to ‘bulldoze’ 13,000 business schools to make room for IAELyon PRME and True Storytelling (http://truestorytelling.org), Enough Fake (Boje, 2018a, in press).

The solution to these four problems is to be found in Savall's Contributions to scientific consulting and to a new business school model.

ABSTRACT Savall and colleagues contribute a management science of intervenor-research experimentation that goes beyond the inductive fallacy of ‘no ground’ and ‘no theory’ in Grounded Theory (GT) and the ‘no action’ and ‘no research’ in Action Research (AR). Savall’s 1975/2010 double spiral and Savall and Zardet’s trilectic, hidden cost, and qualimetrics approaches are explained in this presentation. Their contribution can become a new methodology and praxis of Organization Development and Change (ODC) that needs to be embraced by the 10 consultancy firm giants that make both SEAM and ODC in Academy of Management (AOM) the little David’s facing Goliath. A viable alternative is the IAELyon PRME business school model that implements the 17 UN sustainability goals.

Keywords: Dialectic, Savall, Spiral, Change Management, Action Research, Grounded Theory, ODC

If ODC is to change the world, it must overtake the dominant form of consulting by the 10 consultancy giants, that are totally infected with and disseminating the TFW virus throughout US Fortune 500.

10 consultancy giants ruining the world

Table above from Boje 2018 presentation on Savall contributions

Abbreviated Chronological Reading List on Savall Contributions:

Savall, Henri. (1975/2010). Work and People: An Economic Evaluation of Job-Enrichment. 1975 book "Enrichir le trail human dans les enterprises et les organizations". 2010 English version is Translated from French by M. A. Woodhall. Charlotte, NC: Information Age Publishing, Inc.

Savall, H. (1983). Germán Bernácer. La heterodoxia en la economía (No. halshs-00783092).

Savall, H. (2003). An updated presentation of the socio-economic management model. Journal of Organizational Change Management, 16(1), 33-48.

Savall, H. (2001). interview with the SEAM Faculty (Henri Savall, Veronique Zardet, Marc Bonnet and Michel Péron), conducted by Grace Ann Rosile and David M. Boje, taped and transcribed, from, 2.

Savall, H. (Ed.). (2004). Crossing frontiers in quantitative and qualitative research methods: first international co-sponsored conference, Research Methods Division, Academy of Management (USA); March 18-20, 2004, Lyon, France. 1 (2004). ISEOR.

Savall, H., & Zardet, V. (2005). Tétranormalisation: défis et dynamiques (No. halshs-00783085).

Savall, H., & Zardet, V. (Eds.). (2013). The dynamics and challenges of tetranormalization. IAP.

Péron, M., & Savall, H. (2007). Raising the Curtain on Business Operation Theatrics. Revue Sciences de Gestion, (58).

Savall, H., & Zardet, V. (Eds.). (2008). Mastering hidden costs and socioeconomic performance. IAP.

Savall, H., Zardet, V., & Bonnet, M. (2008). Releasing the untapped potential of enterprises through socio-economic management (No. halshs-00780720).

Savall, H., Zardet, V., Bonnet, M., & Péron, M. (2010). contribution of qualimetrics intervention-research methodology to transorganizational development (No. halshs-00749946).

Savall, H., & Zardet, V. (Eds.). (2011). The qualimetrics approach: Observing the complex object. IAP.

Savall, H., Zardet, V., & Péron, M. (2011). 22 The Evolutive and Interactive Actor Polygon in the Theater of Organizations. Storytelling and the future of organizations: An antenarrative handbook, 366.

Savall, H., Zardet, V., Péron, M., & Bonnet, M. (2012). Possible Contributions of Qualimetrics Intervention-Research Methodology to Action Research. International Journal of Action Research, 8(1), 102-130.

Worley, C. G., Zardet, V., Bonnet, M., & Savall, A. (2015). Becoming agile: How the SEAM approach to management builds adaptability. John Wiley & Sons.

Savall, H., Péron, M., & Zardet, V. (2015, September). Human Potential at the Core of Socio-Economic Theory (SEAM). In Decoding the Socio? Economic Approach to Management: Results of the Second SEAM Conference in the United States(p. 1). IAP.
Savall, H., & Zardet, V. (2015). Reflecting on SEAM in the 21st Century. The SocioEconomic Approach to Management Revisited: The Evolving Nature of SEAM in the 21st Century, 1.

Savall, H. (2016). TFW virus concept history. In Decoding the socio-economic approach to management: Results of the second SEAM conference in the United States.

Savall, H., Péron, M., Zardet, V., & Bonnet, M. (2018). Socioeconomic Approach to Management. Socially Responsible Capitalism and Management, 73 (90), 18.

Since Boje (2001) Antenarrative has evolved from 2 B's (before-narrative & bets on the future) to 5 B's.

4 types of antenarrative

Antenarrative-storytelling not only allows us to make sense of the past, it perhaps more importantly allows us to draw conclusions about how current actions may create future outcomes. This future-orientation is especially relevant for ethical choices.World Wealth in a Margarita Glass - D. M. Boje 2018

Margarita Glass Globalization is rooted in a Naive Ethics of Monopoly Capitalism. We need a Dialogical Answerability ethics because the Naive Instrumental and the Kantian Categorical ethics are leading to 6th Extinction. Virtue Ethics using a True Storytelling Praxis is a way to proceed to a middle path.


4 ethics

It is possible to rein in 6th Extinction form of Globalization with implementation of the 17 UN Sustainability Goals. Here is a True Storytelling Method of implementation

True stroytelling UN project phase 1

What are the True Storytelling Principles?

    1. Truth: You yourself must be true and prepare the energy and effort for a sustainable future
    2. Make room: True storytelling makes spaces respecting the stories already there
    3. Plot: You must create stories with a clear plot creating direction and help people prioritize
    4. Timing: You must have timing
    5. Help stories along: You must be able to help stories on their way and be open to experiment
    6. Staging: You must consider staging including scenography and artifacts
    7. Reflection: You must reflect on the stories and how they create value  

7 Qualities of True Storytelling


Related Presentations

Antenarrative Reading List

Boje, D. M. (2001). Narrative methods for organizational & communication research. Sage.

Boje, D. M. (2008). Storytelling organizations. Sage.

Boje, D. M. (Ed.). (2011). Storytelling and the future of organizations: An antenarrative handbook. Routledge.

Vaara, E., & Tienari, J. (2011). On the narrative construction of multinational corporations: An antenarrative analysis of legitimation and resistance in a cross-border merger. Organization Science, 22(2), 370-390.

Weick, Karl E. "Organized sensemaking: A commentary on processes of interpretive work." Human Relations 65.1 (2012): 141-153.

Rosile, G. A., Boje, D. M., Carlon, D. M., Downs, A., & Saylors, R. (2013). Storytelling diamond: An antenarrative integration of the six facets of storytelling in organization research design. Organizational Research Methods, 16(4), 557-580.

Haley, Usha CV, and David M. Boje. (2014) "Storytelling the internationalization of the multinational enterprise." Journal of International Business Studies 45, no. 9 : 1115-1132.

Boje, D. M., Haley, U. C., & Saylors, R. (2016). Antenarratives of organizational change: The microstoria of Burger King’s storytelling in space, time and strategic context. human relations, 69(2), 391-418.

Boje, D. M., Svane, M., & Gergerich, E. M. (2016). Counternarrative and antenarrative inquiry in two cross-cultural contexts. European Journal of Cross-Cultural Competence and Management, 4(1), 55-84.

Vaara, E., Sonenshein, S., & Boje, D. (2016). Narratives as sources of stability and change in organizations: Approaches and directions for future research. The Academy of Management Annals, 10(1), 495-560.

Stierand, M., Boje, D. M., Glăveanu, V., Dörfler, V., Haley, U. C., & Feuls, M. (2017). Paradoxes of “creativity”: Examining the creative process through an antenarrative lens. The Journal of Creative Behavior.

Riach, K., Rumens, N., & Tyler, M. (2016). Towards a Butlerian methodology: Undoing organizational performativity through anti-narrative research. human relations, 69(11), 2069-2089.

“Butler-inspired notion of ‘anti-narrative’ interviewing, to which we now turn, in order to develop, in a very practical sense, a method of data generation and analysis that would reflect our methodological commitment to a reflexive undoing of organizational performativity”

“Our anti-narrative approach therefore seeks to disrupt the apparent linearity, stability and coherence of organizational performances by ‘undoing’ (Butler, 2004) seemingly coherent subjectivities as a methodologically reflexive move.”


What can we do to make it work? Mother Earth Economy Model is True Storytelling of our Potentiality


IWOK stands for Indigenous Ways of Knowing. Mātauranga Māori means Māori Ways of Knowing (MWOK) the environment. Both are about Webworks of Living Stories that are different from Western narrative research methods that reduce the aliveness of living story to form and linear plot structure. Boje will introduce deep layers of living story research using the Volkswagen Dieselgate scandal and its relation to conflict mineral mining after generations of colonization in Democratic Republic of Congo.

I am increasingly concerned about the current state of Globalization Storytelling in what Zygmunt Bauman calls 'Liquid Modernity.' It is a time when Post-Fordism has merged with the worst of Postmodern hyperreality, in a time of Fake News, Fake Presidents, Fake Corporations where getting to 'true storytelling' methodology is all but impossible. We live in a time when racist rhetoric, ethnic prejudice, and climate denial has become normalized in Western ways of narrative in our academic and political institutions. I think its time to engage in more IWOK and less WWOK of corporate speak, a more critical postmodern paradigm of storytelling.

Kaua e takahia te mana o te tangata Nga Huia Te Awe Kotuku – Don’t trample on the integrity of the people -- cited in Tuhiwai Smith 1999: 120