True Storytelling is forecaring for our future within Planetary Limits

True Storytelling Video

Creating ethical organizations and societies

True Storytelling is ethical praxis, a methodology, & antenarrative process of strategy. It is opposite of fake news, fake story, or fake CSR. In the Copenhagen True Storytelling Seminar, David Boje, Jens Larsen, and Danish National Police Commissioner Jens Henrik Højbjerg explore the method and practice of true storytelling. They develop examples for police, business, united nations sustainability goals, education, and health care. Slides and info at see True Storytelling Video

Using True Storytelling Methods to create and implement UN Sustainability Goals - see True Storytelling Workshop Slides DJØF May 16 2018 It has these 7 qualities:

Strategic Change Initiatives

Four Phases of Implementation of True Storytelling Principles

What are the True Storytelling Principles?

    1. Truth: You yourself must be true and prepare the energy and effort for a sustainable future
    2. Make room: True storytelling makes spaces respecting the stories already there
    3. Plot: You must create stories with a clear plot creating direction and help people prioritize
    4. Timing: You must have timing
    5. Help stories along: You must be able to help stories on their way and be open to experiment
    6. Staging: You must consider staging including scenography and artifacts
    7. Reflection: You must reflect on the stories and how they create value  

7 Qualities of True Storytelling

True Storytelling Model

True Storytelling builds a bridge between strategic situation and the longing for meaning of the people as the basis of ethical strategy. The Ethical Strategy is agile/flexible planning with co-inquiry. We facilitate for co-understanding of the Situation, Strategy, and Basis. Services include documentation, goals, language, and staging to achieve passion/motivation, values, and meaning.

True Storytelling Model


Who are we?

Jens Larsen, David Boje, and Lena Brunn have developed the True Storytelling Principles and a way to implement them in companies, municipalities, and communities.

Jens Larsen is founder of Old Friends Industries, project director to make organizations more sustainable. He writes books about ethics and storytelling.


Books on leadership and ethical
"Protreptik - filosofisk coaching i ledelse", 2008, Forlaget Samfundslitteratur, Co-written with professor Ole Fogh Kirkeby, Copenhagen Business School.

"Det Frivillige Lederskab" 2013, Djøf, chapter co-written with CEO Christian Stadil and Lærke Hein.

"Det Forstandige lederskab", 2012, Djøf, chapter co-written with CEO Christian Stadil, Hummel and Lærke Hein

Books on storytelling and ethics

"Succes og Brændte Broer", 2010, PeoplesPress, biography Volvo CEO Harry Motor.

"Helle Helle og Naja Marie Aidt - portrætsamtaler", book for education Gyldendal, 2013

"Kim Fupz og Jesper Wung Sung - portrætsamtaler", book for education Gyldendal 2016

"Sangskriver - elleve samtaler", 2002, Lindhardt & Ringhof, interviewbook about creativity and in music

Jens has written articles for magazines and books about leadership, culture....


David Boje is Regents Professor at New Mexico State, & honorary doctorate, Aalborg University. He has studied storytelling process for 37 years. He writes books and research articles about storytelling methods.


Books by David Boje

Narrative methods for organizational & communication research

Storytelling organizations

Storytelling Organizational Practices: Managing in the Quantum Age

Critical Theory Ethics for Business and Public Administration

Storytelling and the future of organizations: An antenarrative handbook

Storytelling in Management Practice: Theory, Dynamics and Implications: Managing in the Quantum Age

Organizational Change and Global Standardization: Solutions to Standards and Norms Overwhelming Organizations 

Theaters of Capitalism

Being Quantum: Ontological Storytelling in the Age of Antenarrative (with Henderson)

Organizational Development and Change Theory: Managing Fractal Organizing Processes (with Henderson)

Managerial Psychology Three-Volume Set (with Yochanan Altman & Frank Bournois)

Dance to the Music of Story: Understanding Human Behavior through the Integration of Storytelling and Complexity Thinking (with Baskin)

The Routledge companion to organizational change (with Burnes & Hussard)

Postmodern management and organization theory (with Gephart & Thatchenkerry)

Managing in the postmodern world: America's revolution against exploitation(with Dennehy)

Passion of Organizing (with friends)

The Thin Book (with friends)

Readings in managerial psychology

More books and articles here.

Lena Brunn is partner in Old Friends Industries, and an experienced fund-raiser, and projects with municipality. She has created prize-winning museum for youth culture, and has been working Roskilde Festival that focuses on sustainability.


The United Nations Bottom Up True Storytelling Project

We work with organizations and communities to prioritize the UN sustainability goals. We facilitate face-to-face meeting, as well as virtual polling of constituents to develop priority goals. We work with you to develop a participation process to develop implementation projects that are local. Finally, we develop local outcome measures that are meaningful to you.

To begin we have a platform for a community of any size to decide which UN goals to prioritize.

Open a browser on any laptop, tablet or smartphone click here or enter


True stroytelling UN project phase 1

Here is an example of a municipality that developed the goals into a True Storytelling plan of action, with projects to implement.

Next Steps:

Work through the 7 principles:

  1. TRUTH - co-inquiry into the situation now
  2. MAKE ROOM - for stories already there
  3. PLOT - strategy with clear beginning, middle, and end; the actions and the why
  4. TIMING - of the implementation, the opportune moments
  5. HELP STORIES ALONG - keep the momentum by reinventing the stories
  6. STAGING - setting the scene, the material of the staging, and artifacts
  7. REFLECT - having the evaluation with qualitative stories and measures that also tell the True Storytelling (then cycle back to #1, for the next actions).

How to get started with True Storytelling

Contact us here and we will arrange a meeting, introductory workshop. Tell us about your True Storytelling Project.


Jens Larsen at +45 28 92 20 97
Visit us at: Værnedamsvej 12 A.
1619 København V